Privacy Policy /

Safeguarding Your Privacy

Privacy Policy

Priday Design is committed to safeguarding the privacy of its website visitors, potential customers & current and ex customers (for the purpose of this policy all described as customers) and this policy sets out how & when we will communicate with you and how we will treat your personal information.

Data Protection in UK

The data protection regime in the UK has been overhauled and a number of EU laws and directives have been enshrined within the regime. Data Protection Act 2018 (DPA 2018), The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and The General Data Protection Regulations (GDPR) collectively govern how Priday Design safeguards the privacy of its customers.

This Privacy Policy specifically relates to the measures Priday Design are taking to meet the challenges set by the DPA 2018 and PECR to ensure your Privacy is safeguarded.

For information on how Priday Design treats your Personal Data and your legal rights, please see our GDRP policy.


PECR are derived from European law and they implement European Directive 2002/58/EC, also known as ‘the e-privacy Directive’ and cover several areas, but the two prime areas affecting Priday Design and it's customers are:

  • Marketing by electronic means, including marketing calls, texts, emails and faxes
  • The use of cookies or similar technologies that track information about people accessing a website or other electronic service

The more recent GDPR defines the standard for Consent to send people Electronic Marketing, by any means - please refer to our GDPR statement HERE

Marketing by Electronic Means

Direct Marketing

Direct marketing is defined in Section 122(5) of the Data Protection Act 2018 as:
“the communication (by whatever means) of advertising or marketing material which is directed to particular individuals”

In particular, this includes:

  • All advertising or promotional material, including that promoting the aims or ideals of not-for-profit organisations – for example, it covers a charity or political party campaigning for support or funds
  • The marketing must be directed to particular individuals, in practice, all relevant electronic messages (eg calls, faxes, texts and emails) are directed to someone, so they fall within this definition
  • Genuine market research does not count as direct marketing. However, if a survey includes any promotional material or collects details to use in future marketing campaigns, the survey is for direct marketing purposes and the rules apply
  • Routine customer service messages do not count as direct marketing, in other words, correspondence with customers to provide information they need about a current contract or past purchase (eg information about service interruptions, delivery arrangements, product safety, changes to terms and conditions, or tariffs). General branding, logos or straplines in these messages do not count as marketing. However, if the message includes any significant promotional material aimed at getting customers to buy extra products or services or to renew contracts that are coming to an end, that message includes marketing material and the rules do apply.

What Communication Can You Expect from Priday Design?

Under normal circumstances, Priday Design will in the first instance send you an email and if required, follow this up with a phone call. However, should an extreme emergency appear that needs to be brought urgently to your attention, Priday Design will send you a text message and then follow that up with email and, if needed, the phone call. Priday Design no longer uses fax.

Normally, all Priday Design emails will be sent from , to which your replies will be sent.

Opt-Out: You may ask us, at any time, not to send you information on new products or services and when notified, we will mark our records accordingly. However, we reserve the right to continue to send you information in relation to your existing services.

Bulk Mailing
Priday Design has an account with MailChimp for this process and will ensure these messages clearly show the Priday Design logo and branding. Every MailChimp message we will send you includes an Unsubscribe/Opt-Out function, so you can stop yourself receiving anymore, if you wish.

Who we are likely to Contact

A. Existing Customers: Priday Design, will from time to time send you Information Notices about the services we already provide to you. These notices may indicate that service interuptions can be expected or refer to changes to terms and conditions for the service or changes to service tariffs.
We may from time to time, inform you of security issues or cyber-security changes you should be aware of. And we may inform you of new products or services, which we feel may compliment your existing services or could be of benefit to your business operations.

B. Ex-customers: Priday Design may, from time to time, send you notices describing our range of products & services and likely tariffs, asking you to visit our website or contact us for more information.

C. If you previously asked for a quotation: Priday Design may, from time to time, send you notification of changes to the terms & conditions and/or tariffs of the products/services you previously enquired about and we may also send you notices about other products/services, which we feel you may wish to consider for your business.

If you are not an existing customer, ex-customer or someone who has previously requested a quotation, Priday Design will not send you any form of unsolicited notice, regarding any of its products or services.

Cookies and similar technologies

A cookie is a small text file that is downloaded onto ‘terminal equipment’ (eg a computer, smartphone, tablet etc) when the user accesses a website and is stored in the web browser on that device. It allows the website to recognise that user’s device and store some information about the user’s preferences or past actions.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website and to identify users returning to a website.

Cookies may be either “persistent” or “session”.

A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until the expiry date set by the creator of the cookie elapses, unless manually deleted by the user before the expiry date.

A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Please note: You cannot remove a session cookie by simply closing a Tab on the web browser, you have to completely close/log out of the web browser before a session cookie is removed.

Priday Design Studio does NOT generate or place Cookies on your browser. However, many of the sites the Priday Design website provides links to may use Cookies and they will, indivually, be applying the law and providing information for the web browser user (you) via the Privacy & other Policy links to be found on their website/s.

Automated technologies or interactions.

Any form we provide for you to use to communicate with us will also collect the IP address of the device you use to complete the form and forward that IP address to us. We use the IP address when we receive Spam or other unwanted or unwarrented email transaction to try and identify the sender, with a view to reporting the misuse of services to the provider of those services and/or law enforcement agencies.

Your IP address details will be retained, along with the other Personal Data we collect from communication with you in accordance with our GDPR policy. Once the service/product we are providing is established/delivered & intial invoicing made/billing received, all received emails in relation to to the service/product will be copied into a text file and stored separately from the main Priday Design computer, thus increasing our security of your sensative information.

Third parties or publicly available sources

Priday Design may receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:
(a) analytics providers;
(b) affiliate network providers;
(c) advertising networks; and
(d) search information providers.

Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

Identity and Contact Data from publicly availably sources (eg Companies House, Domain Name WHOIS records, Directory Enquiries etc.)


We may revise this Policy from time-to-time. Please check this page regularly to ensure you are familiar with the current version.

Law and jurisdiction

This Policy will be governed by and construed in accordance with English law, and any disputes relating to this policy will be subject to the exclusive jurisdiction of the courts of England and Wales.